HubSpot CRM
Free tierFree CRM with EU data processing and GDPR consent tools
- Data residency
- EU + US (DPF)
- DPA available
- Yes
- Pricing
- Freemium
- Art. 9 data
- Not suitable
Who this tool is for
Industries
- Service firms starting on a free CRM
- Teams unifying marketing and sales
- Inbound-led lead management
- Growing SMBs needing consent tooling
HubSpot CRM is a full customer-relationship, marketing, and sales platform with a notably generous free tier, making it an easy entry point for growing service businesses.
HubSpot offers an EU data-hosting option, and GDPR consent templates plus a cookie banner are built in. A data-processing agreement (AV-Vertrag) is included on Enterprise plans. The default residency is eu_us, so DACH organisations should explicitly choose EU hosting and review transfer terms.
It suits teams that want marketing, sales, and service tooling under one roof — provided they configure data residency and consent settings deliberately from the outset.
Pros and cons
Strengths
- Generous free tier
- Marketing, sales, and service in one
- EU data-hosting option available
- Built-in consent tools and cookie banner
- GDPR DPA on Enterprise
Trade-offs
- Default eu_us residency needs configuration
- AV-Vertrag only on Enterprise
- Costs rise sharply at higher tiers
- US parent warrants transfer review
Where it sits with GDPR
Good fit for
- EU data-hosting option can be selected
- Built-in consent and cookie tooling
- DPA available on Enterprise
Think twice / not suitable for
- Default eu_us residency risks US transfers
- DPA reserved for Enterprise tier
- US parent company in scope of US surveillance law
Data protection note
EU-Datenhosting-Option verfügbar; DSGVO-Consent-Werkzeuge inklusive; DPA im Enterprise.
Frequently asked questions
Can HubSpot host my data in the EU?
Yes, an EU data-hosting option is available and should be selected explicitly.
Is HubSpot CRM really free?
Yes, it offers a generous free tier; advanced features are paid.
When do I get an AV-Vertrag with HubSpot?
A data-processing agreement is included on Enterprise plans.
Does HubSpot help with cookie consent?
Yes, GDPR consent templates and a cookie banner are built in.
Reviews are written and reviewed by Eduardo personally. They describe what a tool does and where it sits with data protection, but they do not constitute legal advice.